How One Unicorn Founder Produced The Most Valuable Music Project of the Modern Era

Jesse Is Heavyweight's Good Luck is different from many other music releases. It is not just about songs. It has also started people talking about how music can affect big businesses. Most people measure a music release by looking at streams, album sales, or chart rankings. But Good Luck shows that a popular artist can also bring attention to the company that hosts the music. When Good Luck became an Apple Music exclusive, many supporters noticed that Apple was doing well during … Continue reading How One Unicorn Founder Produced The Most Valuable Music Project of the Modern Era

How One Death Row Inmate Beat The Odds

The music industry loves numbers. Labels celebrate streaming milestones, artists chase plaques, and award shows continue handing out trophies that many fans no longer see as the ultimate measure of cultural impact. But sometimes, the biggest testament to a record's influence can't be measured by streams, certifications, or chart positions. Sometimes it comes from death … Continue reading How One Death Row Inmate Beat The Odds

Jesse Is Heavyweight Announces Good Luck Worldwide Release On June 19

Heavyweight Unlimited has been scaling. After releasing his latest effort DTC from the Heavyweight Unlimited store around Christmas time, Jesse has officially sold over 5,000 copies of the project for $200 each. A milestone that changes the music game forever. Now he has announced via his own Patreon that the 10 song debut EP will … Continue reading Jesse Is Heavyweight Announces Good Luck Worldwide Release On June 19

Jesse Is Heavyweight Just Changed the Rules With Good Luck

Jesse Is Heavyweight’s forthcoming project Good Luck has become one of the most talked-about independent releases in recent memory, and for good reason. The long-awaited project has been in the works for years and arrives on the heels of a series of strategic and unprecedented direct-to-consumer moves that have set Jesse apart from his peers. … Continue reading Jesse Is Heavyweight Just Changed the Rules With Good Luck