Heavyweight Unlimited has been scaling. After releasing his latest effort DTC from the Heavyweight Unlimited store around Christmas time, Jesse has officially sold over 5,000 copies of the project for $200 each. A milestone that changes the music game forever. Now he has announced via his own Patreon that the 10 song debut EP will land on Apple Music around the historic Juneteenth, a national holiday celebrating when the last black people were set free in America.
With will.i.am’s Amuse distribution company handling the distribution and Apple providing the storefront the world will finally get to see what Redman, Joe Budden, No Jumper, and Devin The Dude seems to already know about Jesse Is Heavyweight. That the man has talent. In a climate where people let computers do all the thinking for them, Jesse Is Heavyweight has taken himself outside of that framework. Where people are constantly scouring the net for numbers to tell them how they should feel about a music artist or project, Jesse has opted for smarter super fans who know amazing when they hear amazing and as a result has left behind the average listener who needs to be told what is good by way of public perception. While bloggers and folks looking to monetize their youtube channels search for monthly listeners on Spotify to dictate whether an artist has “motion” or not Jesse’s team simply removed all his music from Spotify and can not be found on the website most known for paying artists merely a fraction of a penny per stream proclaiming that 1,500 streams equates to one album sale. A calculation system that leaves many artist on the wrong side of the 8 ball.
This is precisely what Jesse means when he says Good Luck. By going DTC and activating only 1 percent of his online following of around 500k people across platforms he made more revenue than if his project streamed 500 million times on Spotify.
Some would say why even release to the online music stores with this type of turnaround but Jesse and Heavyweight understands that growing their audience happens on the major store fronts. A strategic play to bring in more super fans.
Nikki Mack, Editor In Chief
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