After 10 Years, A Look Back At The Classic “What A Job”

DON DIVA

Millions of songs are produced and released daily, but every now and again, a song is released that embodies the epitome of dopeness, “What A Job,” written by Devin The Dude, Andre 3000 and Big Snoop Dogg explain the unique job of being successful hip-hop artists/personalities, as well as some of the emotional ups-and-downs that come with it. Devin kicks off the classic track asserting that he has the dopest job. Snoop plays the middle verse embodying classic Snoop and paying homage to his career choice. Andre 3K ends the record with one of the most introspective verses of all time about his career path. Each a legend in his own right, the artists team up to create a timeless sonic image that will forever reveal the reality of being a rap artist in these modern times. On the eve of the ten-yearanniversary of the release of this record, we thought some critical analysis was in order.

Devin The Dude

Devin The Dude–an organic legend without the bells and whistles–begins the epic record with the hook explaining how music is as potent as the best weed or as intoxicating as the best spirit.

“Rolling up another Swisha.. dranking but with concentration…”

He also speaks directly to the pressure artists have to be “hot.” He ends the catchy hook explaining how strenuous the job is, detailing graveyard shift hours and how close loved ones can confuse your ambition. Oh, what a job, indeed. Oftentimes, being a rapper is deemed a fun career choice, yet Devin says in his first verse that rapping is more than fun; it’s downright therapeutic. However, he explains how countless nights in the studio and performing go unrewarded and rappers are forced to continue to promote their music for finance.

“Push it peddle it to the people…”

Often throughout Devin’s observation, he makes numerous references that music is like drugs. From the emotional connection that is attached to the music all the way to how the final product is packaged.

“This music is something more different than the weed and the brew.”

Also Devin makes sure to remind people that the music is spiritual, giving less credence to the medium music is disseminated in and more credence to all the people that aide in creating the music.

“This is for all the independents, a few major labels, the big studios…. on the mixing and mastering, puzzling and plastering the track together, on tapes, cds, wax, or whatever.”

Devin even quickly mentions the seedy underworld behind the music. No matter how bad an artist just wants to create, the hard truth of the world is everything costs, especially your favorite Snoop Dogg and/or Andre 3000 verses. Artists often have to surmount these great costs to get their thoughts to the world.

“Can’t forget about the production costs and all the hidden fees for another rhyme written.”

Devin says that regardless of the ills the of pursuing music creation to make a living, it is still a righteous cause and he will continue down that path. Devin set the tone of the song and effectively explained how important rap music is to his life and others.

Snoop Dogg

Snoop Dogg comes up next, the elder statesmen on the song. Snoop has been known for his laid-back, witty flow and charismatic persona since the beginning of his career. Here, singing an ode to his profession, is the one of his best performances of his illustrious career. Snoop discusses the smoke-and -mirrors effect of the entertainment industry beginning his performance

“As easy as it looks to you, I make it look so easy…”

People watch Snoop smoke and C Walk and hang with pimps all while generating millions and millions of dollars. Though his marketing strategies may seem effortless, Snoop says that making it look easy is something he has perfected. In the next line he speaks to the impact his music has had on popular culture.

“With the music I be making; the impression I be leaving…”

Snoop understands that every song he releases will influence the future. A responsibility he doesn’t shy away from, but has stood up to over the years. Snoop says that although people may think or hope he will lose his popularity or go broke–like so many of his former colleagues–Snoop simply can’t see it ever happening. He is always looking forward and that has been a secret to his success. Snoop spits:

“Move on to the next phase and it’s amazing. The next generation of rapper Big Snoop Dogg raising.”

Snoop makes sure to boast his lengthy rap career and how he is still becoming an even bigger brand 15 years after his initial offering to the culture. Snoop’s verse is unique because, unlike Devin and Dre, Snoop doesn’t highlight any negative parts of being a rapper. The closest the west coast legend comes is saying that some people expect him to ruin his opportunity. Snoop makes it clear that he will continue making “hot” hip-hop music until he takes his place in Heaven. The Doggfather even implies that his verses and rhymes are on the same level as reverends’ sermons, as he speaks the truth.

“Check this Devin. Somebody said that real G’s go to Heaven. So I’mma keep spitting the truth on these fools like a reverend. Stay open like 7-11 that’s 24-7.”

Similar to Devin The Dude’s verse, Snoop also likens music to drugs. Interesting, because drugs, like music, can be addictive and potent. Also you can sell it by the album or by the single.

“I’m serving my rhymes like nickel and dimes. Plug it in, let it play and let me blow your mind.”

Snoop displays his ability and his perspective on this song and adds a much needed commercial layer to the record. This coupled with his velvety delivery helps boost the song to classic status.

Andre 3000

Andre 3000 is the most elusive, successful lyricist known to hip-hop. Over the years he has continued to be extremely eccentric about touring, taking credit on big rap albums, and even in his attire. Dre 3000 is one of the few emcees that has sold diamond and still pops up for classic hip-hop moments, like ”What A Job.” Automatically, Dre comes out equating rappers to terrifying, mythical creatures and lyrics to telling scary stories in the middle of the night. This gives light to Dre 3K’s insight and how he views his music career, in a normal world.

“We work nights, we some vampires. Niggas gather round the beat like a campfire.”

These two lines foreshadow the story Dre will tell towards the end of his verse. Andre also explains how artist is affected by the shift in the industry that came in the mid 2000s, whenstreaming and downloading became the primary way to get new music. Dre details the logic that the fan has which ruins the overall product:

“You download it for free, we get charged back for it. I know you’re saying, they won’t know, they won’t miss it. Besides, I ain’t a thief, they won’t pay me a visit. So if I come to your job, take your corn on the cob and take a couple kernels off it, that would be alright with you. Hell no.”

Andre takes his verse and uses it to shine the light on serious problems facing the rap industry. Unlike Devin and Snoop, 3000 felt the need to explain the issues with living off of rap present day and how true MCs will continue to make the music because it moves their soul.

“But we just keep recording and it ain’t to get no condo…”

When 3000 explains the fulfillment he receives from real people around the world, we finally start to understand how meaningful this job is. Dre says that he does his music for the families who are progressing in life and use his catalog to get them through trying times in their lives. This is one of the most rare perspectives hip-hop has ever heard. Dre details a fan encounter where they asked to be immortalized in music and he does just that explaining their story.

“…And that he wouldn’t have made it if it wasn’t for your CD #9 and he standing with his baby mama KiKi and she crying…”

Andre 3000 masterfully captures the fans with the latter part of his verse. He solidifies why he is among the most underrated emcees in rap music. Dre says he doesn’t care about the Bentleys, Grammys, or beautiful women that come with rap success, but is moved by how he is affecting families and saving lives.

If you are a west coast rap fan, a down south rap fan, Outkast fan, or just a fan of hip-hop and you never heard this ballad, you have been missing out on one of the greatest moments in hip-hop. This moment was easy to miss, as there was never a music video created and it was never a single on national radio rotation list, despite its star power. As long as Snoop Dogg, Devin The Dude, and Andre 3000 are still breathing, hip-hop is very much so alive, and they love their job.

Oh, what a job this is!

 

NIKKI MACK

Born and raised in Washington, DC, Nikki Mack began writing as a way to tell stories that would otherwise go untold. Nikki Mack is an avid reader who is currently working tirelessly on an urban fiction novel.

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Top 3 Rap Battles of 2014

2014 was the BIGGEST year for the sub culture that is battle rap. Once only in the far reaches of the basketball court or local park or dank nightclub battle rap has come to the MainStage. Huge million dollar grossing pay per view events and die hard fans have propelled battle rap into the main conversation. 2014 BET Hip Hop Awards featured battle rappers in their cypher segment and Snoop Dogg revealed he has even started a battle rap league. Below are the 3 moments of last year that helped battle rap finally become part of the mainstream conversation.

Murda Mook Vs Loaded Lux

Murda Mook Vs Loaded Lux was a grudge match that has been brewing for a decade. Eminem finally got these 2 in the ring at his Total Slaughter PPV event. During the epic battle Murda Mook reminded the world why we call him murder. He was voted the winner by the judges at the event as well as by the entire battle rap community.

Cassidy Vs Dizaster

Cassidy Vs Dizaster wasn’t the best battle to watch of the year. There are a few more entertaining battles out there (Daylyt Vs Arsonal, Math Hoffa Vs Dizaster to name a few) but this battle was the biggest rap battle pay day to date, Cassidy made around a quarter million dollars for the battle. Dizaster is a battle rapper most known for officially ending Canibus’ career and Cassidy is an established star and the first notable rapper to battle on camera essentially birthing modern day battle rap. Mainstream rap fans and battle fans all rushed to LA and ordered the pay per view showing of this battle. After a few mishaps the battle happened in a small room setting and Cassidy reminded the world why you should NEVER wake a sleeping giant.

Hollow Da Don Vs Loaded Lux

Hollow Da Don Vs Loaded Lux was a special battle. It set off 2014 right. Hollow went on to battle Joe Budden (the biggest battle of both of their careers so far). Loaded Lux was already a huge name but he solidified why he is one of the deadliest battlers of all time. This battle at best is debatable which always makes a classic battle. If you haven’t followed battle rap since Murda Mook battled Serious Jones on Smack DVD years ago, starting with this battle will bring you up to speed on where battle rap has come. It was a lot of great battles last year but these 3 were the most impactful.

The Smoke Box: Wiz Khalifa & The Taylor Gang

B. Real’s finally got the Taylor Gang chief himself in the infamous SmokeBox. In this episode Wiz and B Real discuss life, love and the pursuit of happiness. Spoiler alert, Berner starts complaining about the smoke from the backseat and Wiz Khalifa co signs and says he’s never smokes like this causing B Real to kinda end the interview prematurely. Thanks Berner. Also although Wiz smokes 2 joints at once he still has a way to go before he can be etched in stone on Mt. Kushmore with the forefathers. Enjoy!

BG | Spotlight

B.G. which traditionally means Baby Gangsta in black communities is the moniker donned by down south rap vet Christopher Dorsey. B.G. best friends with fallen soldier Soulja Slim and the first artist signed to Cash Money Records at 13 in the 90s made his name writing hood classics for years. B.G. even scored a gold plaque from his revered Chopper City In The Ghetto. B.G.’s album had the single Bling, Bling which changed popular culture forever. After years of being signed to Birdman at Cash Money Records B.G. finally left the label angry and accused Baby of stealing money from him and he went on to start his on imprint. After a few successful releases B.G. found himself in hot water and caught a gun charge landing him 14 years in federal prison. Regardless B.G. is responsible for the music scene shifting the way it has over the past decade and he is not only one of the rawest MCs he’s one of the smoothest and most lyrical MCs as well. His discography is bound to turn any situation into a gangsta party. Artists like Lil Wayne looked up to B.G. and modeled themselves musically after him. Here at Da Chicken Shack we must acknowledge B. Gizzle for the contributions he’s given hip hop. FREE BG! For any supporters who feel how we feel about B.G. we found his prison addy for you. In the words of the late great Pimp C “If your homie locked up you should send him some shit, cause it’s never too late to quit being a bitch.”

Christopher Dorsey #31969-034

FCI Beaumont Medium Federal Correctional-Institution

PO Box 26040

Beaumont,T.X 77720

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Too Short | Spotlight

Too Short is an Oakland MC from the 80s who brought pimping into the rap game. Not only does he produce, write his own rhymes, but he has been doing it for almost 30 years straight! Arguably every MC has been influenced on some level or another by “Short Dawg”. With career ups and downs, a couple years ago he was caught by TMZ taking local Oakland officers on a foot pursuit, but he’s also a platinum seller. Even if you’ve never bought a Too Short album you’ve definitely heard his influence and his unique way of saying “beyotch!” on popular tv shows, movies, and in various songs. Most recently Too Short has been appearing in reality tv shows (Couple’s Therapy, LA Hair) which has given his long lasting career even more life. Take time to explore Too Short’s 16 + album catalogue and get ready to learn something about macking and pimping and Oakland. The video attached is especially unique because Short describes his lengthy career in 2 short 16s on a club beat like only Too Short can. Honorable mention for the Gettin It album, Too Short’s short lived retirement project, and the CLASSIC Freaky Tales. ENJOY! BEYOTCH!

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Happy by Pharrell

It was only right. This video has over 260 million views and counting. Perfect song and video for anybody feeling down or if your just feeling Happy. Enjoy!
PS Do not crash your car singing along to this song.

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The Show (CLASSIC Hip Hop Documentary)

Stars some of hip hop’s legendary rappers and takes you on the road. A CLASSIC hip hop movie that was once in movie theaters nationwide. Starring Diddy, Dr.Dre, B.I.G., Snoop Dogg, Method Man and countless others… Enjoy!