Philadelphia, PA
As Black History Month winds down it is important to spotlight present day black businesses. During this time of year expect to see highlights of African American historical icons that blazed the trail for us to do what we do so easily today. However the DCS is dedicated to forward progression as much as we are dedicated to documenting vital history. The DCS exist to provide a much needed balance in news media and have been dedicated to promoting positive news exclusively. Enter Win Win Coffee.
The iconic name alone is enough to attract winners from all over. In a corner of diverse Philadelphia, this quaint, neighborhood friendly, black business is a major disruptor. Many do not understand how lucrative and significant the coffee bean is to the global economy. Well Nikisha Bailey and Matt Nam, the founders of Win Win Coffee, understood the assignment.
Over 10 billion kilos of coffee are consumed annually. Coffee consumption has been linked to improved brain function, increased metabolism, and a lower risk of developing diseases such as type 2 diabetes and Alzheimer’s. The coffee industry sees about $70 billion in sales every single year. This magical bean is a seed which becomes a fruit. Once you realize this, you understand what the black owners of Win Win Coffee are doing. Taking the power back. Not long ago African Americans were forced to sharecrop and farm for completely free leaving their families in a perpetual state of poverty. No longer.
Starbucks started very similar to Win Win Coffee, as a simple coffee bean store in Seattle. Today there are over 30,000 Starbucks internationally. Win Win is still at the start of their journey. Thanks to courageous leaders like the founders of Win Win Coffee, we own our own wholesale coffee businesses. Win Win will deliver bulk roasted coffee beans, packaged coffee or a good ole cup of joe. While Matt and Nikisha may only be following their own desires and interests, by doing so in this way they are blazing a new trail of ownership and hope through the coffee bean fields. And it’s a Win Win for the culture.
Nikki Mack, Editor In Chief
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